Who is Neveen?

About Neveen

Neveen Dominic: Global Business Powerhouse in Beauty, Fashion, Business, Community Development & Entertainment

 

Neveen Dominic is a globally recognized entrepreneur, business strategist, and creative visionary with expertise spanning the worlds of business, beauty, fashion, and entertainment. Based in Calgary, Alberta, she is the founder and CEO of Neveen Dominic Cosmetics, a premier beauty brand known for its inclusive product lines and international footprint.

 

As a business guru with a deep understanding of market dynamics and consumer needs, Dominic has built a personal brand that merges innovation with cultural relevance. Her company manufactures in Canada, U.S. and Germany and ethically sources ingredients from Spain, Italy, and France—demonstrating her commitment to global standards and sustainable luxury. Her business acumen and leadership have placed her at the forefront of the global beauty industry, with Neveen Dominic Cosmetics becoming a symbol of empowerment and excellence, especially for diverse women of color.

Dominic’s influence also extends into high fashion and entertainment. She has led beauty teams at prestigious events like New York Fashion Week, Mercedes Benz Fashion Week, and Africa Fashion Week. She has been a key collaborator with internationally acclaimed designers such as Caesar Galindo, Ese Azenabor, Magnolia Silks, House of D’Mash, and many more. In entertainment, she made history as the first South Sudanese actress and film producer to break into Nollywood, Africa’s largest film industry, where she produced, and starred in the acclaimed series It’s A Crazy World with legendary actors Bob Manuel, Fredrick Leonard, Moyo Lawal, and Francis Odega. The TV series trended number 1 for one month on Netflix. Her blockbuster Nollywood movie The Other Side starring Omoni Oboli, Amanda Ebeye, and Bobby Obodo with showcasing in Cinemas across Nigerian. 

 

With a background shaped by resilience—having fled war-torn Sudan as a teenager—Dominic brings an unmatched depth of perspective to every venture. Her journey, chronicled in her powerful autobiography Beauty From The Ashes of War, reflects her belief that success is built not just on talent, but on vision, tenacity, community and purpose.

 

A passionate philanthropist, she is the founder of “Beauty Responds to Cancer,” an initiative offering free cosmetics and wigs to cancer patients. During the COVID-19 pandemic, she spearheaded efforts to feed thousands across Nigeria, demonstrating her commitment to social impact on a global scale.

 

Neveen Dominic is not just a beauty mogul—she is a dynamic thought leader, an industry disruptor, and a mentor to emerging entrepreneurs. Whether in a boardroom, on set, or backstage at a fashion show, she is a force redefining what it means to lead with both heart and hustle.

*Book now

Author

Neveen Dominic is an author, entrepreneur, and humanitarian. She is best known for her compelling autobiography, Beauty From the Ashes of War, which chronicles her journey from a childhood marked by civil war to becoming a successful businesswoman and champion for women’s empowerment. After fleeing war-torn South Sudan and spending time as a refugee in Egypt, she eventually resettled in Canada. There, she founded Neveen Dominic Cosmetics—an international beauty brand committed to empowering women and celebrating diversity across cultures.

Beauty From the Ashes of War is more than a memoir; it’s a story of resilience, transformation, and hope. Through raw honesty and vivid storytelling, Neveen shares how she turned pain into purpose, offering a message of empowerment to anyone facing adversity. Proceeds from the book support South Sudanese refugees globally and cancer patients through the Beauty Response to Cancer Society, making it not only an inspiring read but also a meaningful contribution to global causes. Available for purchase on her official website and wherever books are sold.

 

*Buy Now (picture of book cover)

 

*Advertisement: Join our book club

 

Are you an author looking to expand your reach and connect with passionate readers? Join our book club community and showcase your work to an engaged audience that values powerful stories and fresh voices. We offer authors a platform to promote and sell their books, gain exposure, and participate in exclusive features such as author spotlights, interviews, and live discussions. Partner with us and let your story inspire the world—one reader at a time.

 

*Join Now (form with payment)

Neveen Dominic is a dynamic motivational speaker whose powerful personal journey and engaging presence inspire audiences around the world. From surviving civil war and displacement to becoming a global entrepreneur, film producer, fashion and beauty icon, and philanthropist, Neveen’s story is a testament to her strength and resilience. Her talks draw on her autobiography Beauty From the Ashes of War and focus on themes such as overcoming adversity, women’s empowerment, business leadership, confidence, health and wellness, mental health, advocacy, and community development.

 

Celebrated as “Canada’s Weight Loss Diva,” Neveen lost 115 pounds in just 18 months. This extraordinary transformation sparked her passion for health and wellness and led to the creation of her innovative “5 Dimensional Shifts” model—an integrated approach to weight loss and personal growth that addresses mental, emotional, physical, spiritual, and social well-being. Through this holistic model, she empowers individuals to make lasting lifestyle changes and elevate their overall quality of life. Her program delivers 100% success results due to its individualized approach and critical “must love” plan to insure happiness and enjoyment of the journey. 

 

In every speaking engagement, Neveen blends heartfelt storytelling with practical insights from her work in entrepreneurship, beauty, fashion, wellness, and humanitarian efforts. Whether addressing conferences, workshops, or leadership summits, she leaves audiences inspired, motivated, and equipped to rise above challenges and pursue their dreams.

 

As the founder and CEO of Neveen Dominic Cosmetics, headquartered in Calgary with manufacturing operations in Canada, the U.S., and Germany, Neveen continues to lead by example—building confidence, uplifting women and communities globally. Her unique blend of charisma, passion, authenticity, and purpose makes her a sought-after speaker in the fields of personal and business development, entrepreneurship, and social change.

 

*Book now

Neveen Dominic is a fashionista, global beauty mogul, and style trailblazer whose influence spans continents. As the founder and CEO of Neveen Dominic Cosmetics, she has created a luxury beauty brand dedicated to diversity, empowerment, and redefining traditional beauty standards. Known for her bold vision and entrepreneurial spirit, Neveen’s brand caters to a wide range of skin tones, with products developed to celebrate the richness of multicultural beauty. Her passion for fashion and beauty goes beyond cosmetics—she brings artistry and elegance to everything she touches, making her a standout figure in the global fashion scene.

 

In addition to her work in beauty, Neveen is deeply involved in the fashion industry, having collaborated with local and international celebrity designers. She has earned a place at some of the world’s most prestigious fashion events, including New York Fashion Week, Mercedes-Benz Fashion Week, African Fashion Week, and exclusive private showcases for top designers. Her expertise as a makeup artist and style consultant is recognized for its ability to enhance individuality and elevate runway and campaign presentations, helping define the visual voice of major fashion moments.

 

Neveen is also a champion for emerging talent. Through her modeling agency, she provides professional guidance and life-changing opportunities to aspiring models. Her quarterly modeling training sessions equip participants with the skills needed to walk the runway, pose for high-fashion photography, and lead commercial campaigns with confidence and professionalism. By connecting models to high-profile opportunities and top-tier fashion networks, Neveen is helping shape the next generation of top models—empowering them to break barriers and thrive in the fashion industry.

 

*Join modelling training 

*Join agency

*creative

Neveen Dominic is an educator and global advocate for empowerment through knowledge. With an inspiring journey that spans continents and industries, she has become a trailblazer in beauty, fashion, wellness, and education. As the founder and CEO of Neveen Dominic Cosmetics, she has built a luxury beauty brand that celebrates diversity and promotes confidence. Her work is rooted in the belief that education is the key to unlocking potential, and she uses her platform to uplift and inspire individuals worldwide.

 

A licensed hairstylist for nearly 30 years, Neveen began her career in the beauty industry after graduating with honours from Marvel Beauty School. She later became a certified international makeup artist through Artist Within, earning her ITEC Certification, which qualifies her to practice professionally around the world. Over the past decade, she has worked with celebrities, designers, and models at prestigious events such as New York Fashion Week, Mercedes-Benz Fashion Week, and African Fashion Week. Her expertise in beauty is not just artistic but educational—Neveen regularly conducts private master classes both in person and online, where she trains aspiring artists, models, and entrepreneurs on makeup, hair, styling, branding, and runway presence.

 

In addition to her work in the beauty industry, Neveen has a strong academic foundation in business and community development. She graduated with honours from the Southern Alberta Institute of Technology with majors in marketing and management and also holds a certificate in Community Economic Development. In recognition of her academic excellence, she was inducted into the Phi Theta Kappa Honour Society in 2014. Neveen is also a certified Business Analyst through Topron Consulting Inc., equipping her with the skills to analyze and strategize for sustainable business growth.

 

Her passion for media and storytelling led her to study filmmaking at InFocus Film School and earn a diploma in line producing from the New York Film Academy. These skills have enabled her to expand her brand into television and digital content creation, further enhancing her role as a multidimensional educator and entrepreneur. Whether she is producing visual content, directing campaigns, or developing educational tools, Neveen uses her creative talents to empower others and give voice to underrepresented communities.

 

Neveen Dominic’s dedication to wellness and holistic living is another pillar of her career. She holds certificates in nutrition science and cellular nutrition from Stanford Medicine and is a certified fitness trainer through the International Sports Sciences Association (ISSA). Her revolutionary “5 Dimensional Shifts” model for weight loss success—which addresses mental, emotional, physical, spiritual, and social well-being—reflects her commitment to health education. Through every aspect of her work, Neveen continues to inspire individuals to invest in themselves, pursue their goals boldly, and lead with purpose. She stands as a powerful example of how education, when paired with passion and perseverance, can transform lives.

 

*Join a master class or take a course 

Neveen Dominic is a highly accomplished master judge, known for her discerning eye, extensive industry experience, and unwavering commitment to excellence. With a multifaceted career that spans nearly three decades across beauty, fashion, business, and education, Neveen brings a uniquely qualified perspective to every judging panel she serves on. She completed the prestigious Master Judge Certification Course through the Allied Beauty Association (ABA), a distinction that formally recognizes her expertise in evaluating top-tier talent and industry standards.

 

Neveen has served as a judge across a wide range of professional competitions, including hairstyling, makeup artistry, fashion design, modeling, and beauty pageants. Her in-depth knowledge as a licensed hairstylist, certified international makeup artist, and fashion entrepreneur allows her to assess technical skill, creativity, and innovation with a high level of precision and insight. Beyond aesthetics, her background in business—highlighted by her certification as a Business Analyst and a diploma in line producing—has also made her a sought-after judge for business pitch competitions and grant award panels.

 

With academic honors in marketing and management from the Southern Alberta Institute of Technology, along with certifications in community economic development, Neveen understands what it takes to turn creativity into sustainable business success. This well-rounded expertise enables her to judge not only the artistry behind each submission but also its commercial viability and strategic potential.

 

Her experience judging at both local and international levels has earned her a reputation for fairness, professionalism, and an empowering approach. Whether she’s evaluating a beauty competition or a startup pitch, Neveen is known for offering constructive feedback that encourages growth, innovation, and excellence. Her presence on any judging panel adds credibility, prestige, and a deep understanding of what it takes to thrive in competitive, creative industries.

 

Through her work as a master judge, Neveen Dominic continues to elevate industry standards, support emerging talent, and celebrate innovation across disciplines. Her contributions reflect her lifelong mission: to uplift others through expertise, empowerment, and education.

 

*Book now (Judging form)

Neveen Dominic is a filmmaker, actress, and producer making waves in the global entertainment industry. As the first South Sudanese actress to produce and star in a Nollywood television series, she has emerged as a pioneering voice in African cinema. Her groundbreaking series It’s a Crazy Worldpremiered as the #1 show on Netflix in its category for an entire month and was also broadcast on television in Nigeria. The 26-episode sitcom featured a star-studded Nollywood cast, including Bob Manuel, Frederick Leonard, Moyo Lawal, Grace Ama, Amanda Ebeye, and Francis Odega.

 

Neveen’s second major film, The Other Side, premiered in cinemas across Nigeria and further cemented her reputation as a bold and dynamic filmmaker. The movie starred Nollywood powerhouses Omoni Oboli, Bobby Obodo, and Amanda Ebeye, and was praised for its compelling storytelling and high production quality. In addition to her feature-length projects, Neveen has also produced and directed a number of short films, including Friendship and Basketball, Going for it, and The Unstoppable, highlight her ability to tell heartfelt, character-driven stories that resonate with a diverse audience.

 

Neveen Dominic’s documentary film Against All Odds is a powerful reflection of her resilience and dedication as a filmmaker. Inspired by her journey through film school, the project captures her unique experience of flying weekly from Calgary to Vancouver to attend classes in person after starting her studies online during the pandemic. With no crew to support her, Neveen singlehandedly handled every aspect of production—including scriptwriting, cinematography, sound, editing, and post-production—demonstrating her relentless passion, resourcefulness, and commitment to mastering her craft.

 

Trained at InFocus Film School and certified as a line producer by New York Film Academy, Neveen combines creative vision with technical expertise. Her productions are marked by strong narratives, rich cultural perspectives, and a commitment to elevating underrepresented voices in film. With each project, she continues to expand the boundaries of African cinema while inspiring the next generation of storytellers.

 

*clips of film

Neveen Dominic is a multifaceted influencer whose dynamic presence spans beauty, fashion, wellness, and entrepreneurship. As the founder of Neveen Dominic Cosmetics, she has cultivated a brand that celebrates diversity and empowers individuals to embrace their unique beauty. Her engaging content offers a blend of makeup tutorials, wellness tips, and motivational insights, resonating with a global audience seeking inspiration and authenticity.

 

Beyond her entrepreneurial ventures, Neveen leverages her platform to advocate for holistic well-being and self-confidence. Her journey from a refugee to a successful businesswoman and influencer serves as a testament to resilience and determination. Through her social media channels, she shares personal stories, beauty advice, and lifestyle content that inspire her followers to pursue their passions and overcome challenges.

 

Neveen’s influence extends to collaborations with local and international celebrities, designers, and industry professionals. Her participation in events like New York Fashion Week and African Fashion Week showcases her commitment to promoting inclusivity and excellence in the fashion and beauty industries. As an influencer, Neveen Dominic continues to inspire and empower individuals worldwide through her authentic storytelling and unwavering dedication to uplifting others.

 

*to collaborate email PR@neveendominic.com

Neveen Dominic is a community leader based in Calgary, Alberta. Having fled war-torn South Sudan at the age of 13, she resettled in Canada, where she has since become a prominent advocate for women’s empowerment, inclusivity and community development. Relying on neighbors and community elders for safety, security, mentorship, and guidance is deeply rooted in her cultural background and upbringing. This foundation has significantly shaped her passion for community development and growth.

 

Dominic is the founder and CEO of Neveen Dominic Cosmetics, a luxury beauty brand headquartered in Calgary with manufacturing outlets in Canada, United States and Germany. Her brand is known for its commitment to diversity, offering a wide range of products tailored for darker-skinned individuals, exemplified by the Juba Collection. Dominic’s work in the beauty industry has been featured in events such as New York Fashion Week, Mercedes Benz Fashion Week and African Fashion Week Toronto. 

 

In addition to her entrepreneurial endeavors, Dominic has made significant strides in the entertainment industry. She became the first South Sudanese actress and film producer to feature in Nigeria’s Nollywood, starring in and producing the TV series “It’s A Crazy World.” 

 

Dominic’s philanthropic efforts are notable; during the COVID-19 lockdown, she initiated a program to feed 5,000 Nigerians.  She is also the founder of Beauty Response to Cancer, a charitable organization that empowers patients undergoing cancer treatments to look and feel their best. 

 

Her autobiography, “Beauty From The Ashes of War,” chronicles her journey from a refugee to a successful entrepreneur, highlighting her resilience and dedication to uplifting others. Proceeds from the book support patients and South Sudanese refugees worldwide. Neveen’s passion for supporting South Sudanese youth was sparked during her early teenage years as a refugee in Egypt. While facing frequent bullying due to the color of her skin and the texture of her hair, she found unexpected relief and empowerment through youth basketball training in Cairo. This experience revealed to her the transformative power of positive, engaging activities—and the profound impact they can have on emotional well-being.

 

This insight has shaped Neveen’s core belief: that positive experiences can overcome negativity. It remains the driving force behind her commitment to uplifting youth from all backgrounds. Over the years, she has provided free modeling training and mentorship, using her influence and network to help South Sudanese models rise from their early beginnings to top model status. Today, she continues this work through her agency and modeling school, offering professional development, mentorship, and creative opportunities to the next generation of talent.

 

Dominic continues to inspire as a motivational speaker and community advocate, emphasizing unity, equality, and the importance of embracing one’s identity. 

Neveen is a dedicated and compassionate supporter of individuals from all walks of life, businesses, organizations and charities, especially those facing hardship, uncertainty, or a lack of access to opportunity. Drawing from her own lived experiences, she understands the power of a helping hand and the importance of being seen, heard, and supported. Whether you’re seeking mentorship, guidance, skill-building opportunities, or simply someone to listen and uplift you, Neveen offers her time, resources, and network to help you move forward with confidence. Her mission is to create a safe, empowering space where every individual can thrive. If you or someone you know could benefit from support, mentorship, or community connection, please take a moment to fill out the online form and take the first step toward the help and encouragement you deserve. If you are someone who want to empower Neveen so she can empower others, please also fill out the form as she needs all the help she can get to help make the world a better place. 

*create a form for this call to action